Social video ads generate 48% higher conversion rate than static images and more people watch video on social platforms than any traditional media, but much of is wallpaper, scrolled past in under 2 seconds. The trick is to peak interest from the off, stop the scroll and don’t make it long. 15’ is plenty. Bookended titling is crucial to promote the brand thought from the start, high energy, super cutty and dynamic, and above all, the opening 5 secs to need to create intrigue and engagement.
Perhaps the myth is that it’s hard to tell a narrative with depth on social, but with strong insight, a clear point of difference, social videos can deliver a powerful brand message and it doesn’t need to cost the earth.