Recruitment films do not need to feel the poor relation to core marketing brand ads. Portraying your brand to would be employees is absolutely crucial. The competition for quality candidates has never been higher since the end the COVID pandemic.
Candidates want to know not just what they will do as a prospective employee but what it will feel like working there, its personality, the perks, the social scene….And on the flip side, recruitment films are representing the brand and so they need to feel as one with consumer advertising, they need to all come from the same family. Quality and insight therefore is key.
Our work in this area is really extensive, with multiple execution styles, from talking heads to big emotive pieces working with the CAA, Devon County Council, Clarks Shoes and Inspired Villages.