CLIENT Visit Somerset
ROLE Creative, Full production
Visit Somerset and Exmoor was another pitch won in partnership with our friends at One Voice Media. The brief, a tricky one: encourage visitors to come to Somerset in the depths of winter. Our insight was that Devon and Cornwall make all the noise, but Somerset is just as wonderful. And a lot nearer to the likes of London and Birmingham, meaning a short weekend break is eminently doable without the pain of a 5-hour journey.
We knew our urban audience were time poor, so these films were designed purely for social channels; 15’’ pacey films packed to the gunnels with great stuff to do over 48 hours, with a pint by a cracking fire at the end to boot.