A NEW WAVE IN CHEESE MAKING
ROLE Full production
A cheese-maker’s recipe and process is a closely-guarded secret. Internationally renowned Quicke’s contacted us under a veil of secrecy – a new-recipe clothbound cheese was to be imminently launched. The introduction of a new ingredient, Cornish Sea Salt, was a really big deal. In close collaboration with Quicke’s we created ‘This Land’ a poetry-driven brand film and a series of four recipe films with Cornish chef Ben Quinn. The content series is designed to knit together the fabric of the Quicke’s and Cornish Sea Salt brands to celebrate and promote this ‘new wave’ in cheese making.